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Don Relyea's Blog
I like to write about interesting art projects,
so give me a heads up if you have new project
and I'll write about it.
Don Relyea
email:
don(at)donrelyea.com
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Sun, 25 Jun 2006
The Bubble project by Ji Lee
I had seen this project some time before and also more recently on onreact.com, a German art blog. But out of the blue last week I got an email from a publisher
tentatively interested in including my Michael Jackson toast ebay auction in a small segment of a book. The same publisher
also did a nice book on Ji Lee's project and I spent some time going through the Bubble Project again.
I steal music and I'm not going away.
30,000 of these bubble stickers were printed. They are placed on top of ads all over New York City. Passersby fill them in. Later the results are photographed.
Ji created the Bubble Project in 2001 while working as an art director at a major international advertising agency in New York. The advertising ideas he felt would be engaging to the public were always killed due to the conservative approach the industry tends to foster. Most of the ads which ended up getting produced were safe, ugly, and offensive to the public’s intelligence. Adding to his frustration was the fact these ads were filling up every corner of the streets. The urge to create a simple device to instantly break the monotony was born: The Bubble sticker.
Ji feels with the Bubble Project everyone wins. The advertisers get more looks at their ads when bubbled, while the public gets to express themselves and have fun.
Ji Lee is also the author of the award-winning book: “Univers Revolved: A 3-Dimensional Alphabet”. Ji’s work has appeared in The New York Times, Wired, The Guardian, Daily News, UPN 9 News, TVE, among many others.
Web site of the Bubble Project
Get the Book: Talk Back Book
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